How to verify a luxury concierge before you join: a ten-point checklist

Published 5 November 2026 · ATLAS MAISON editorial team

Check first

The legal company behind the brand, on the official register

Read

Written membership terms, with fees, cancellation and liability

Ask

Who holds supplier contracts, and whether they ever hold your money

Insist on

A mutual NDA before sharing details

Watch for

Promises of guaranteed access to sold-out events

A private concierge will know where your children are on holiday, when your house is empty and which name your bookings are under. Before you give anyone that trust, it is worth ten minutes of checking. Here is the checklist we would use ourselves, and how ATLAS MAISON answers each point.

Why it matters

The concierge industry has no single licence or regulator. Some of the world’s finest houses operate alongside one-person websites with borrowed photographs. The difference rarely shows in the design; it shows in the paperwork, the way money moves and how openly a company answers questions.

1–3: The company

1. Find the legal company. A brand name is not a company. Look for the registered company name and number, and check it on the official register of its country. ATLAS MAISON is a trading name of ATLAS SOVEREIGN LTD, registered in England and Wales under company number 15597496, which anyone can look up on Companies House. 2. Check the address. A registered office should be stated in full in the terms and the footer. 3. Understand the group. If the concierge belongs to a wider group, ask what the other businesses do and how they are connected.

4–6: Money and contracts

4. Read written terms. Fees, renewal, cancellation and liability should be published before you pay anything. Ours are on our terms page, in plain English. 5. Ask how money moves. The safest model is that you pay hotels, villas, jets and yachts directly, in your own name, and the concierge invoices only its own fee. We never take payment for third-party services. 6. Ask who holds the contract. If something goes wrong, you want a direct contract with the supplier, not a promise from an intermediary.

7–8: Privacy

7. Expect an NDA. A serious house offers a mutual non-disclosure agreement before you share details, and never names its clients. 8. Ask about data. Where is your information stored, who can see it, and how long is it kept? A published privacy notice under UK and EU data protection law should answer this.

9–10: Service and complaints

9. Test the response. Send an enquiry and see how quickly, and how well, a real person replies. We aim to reply within two hours, 08:00–22:00 UK time. 10. Ask how complaints are handled. There should be a named process and a time limit for a response. And one warning sign above all: anyone who guarantees access to a sold-out event outside official channels is taking a risk with your money and your name.