COLLECTING
Buying at auction in London, Paris and Geneva: a collector’s primer
Registration, condition reports, the buyer’s premium and export rules, explained simply.
Published October 2026 · Reviewed October 2026 · ATLAS MAISON
Auction houses offer access to exceptional art, watches, jewellery and objects, with a transparency of price that private sales rarely match. A little preparation makes bidding far more enjoyable and far less risky.
Before the sale
Every lot is described in the catalogue with an estimate, but the estimate is a guide, not a price. Ask the specialist department for a condition report and, for important pieces, details of provenance and any exhibition history. Viewing in person before the sale is invaluable.
Registering to bid
Bidders must register in advance and complete identity checks; for high-value lots, a financial reference or deposit may be required. You can bid in the room, by telephone with a member of staff, online, or by leaving an absentee bid with your maximum price.
What you will pay
The hammer price is not the final price. Auction houses add a buyer’s premium, a percentage on a sliding scale, together with any applicable taxes and, for some lots, artist’s resale royalties. Shipping, insurance and storage come in addition, so set your maximum bid with the full cost in mind.
Moving your purchase
Important cultural objects may require an export licence to leave the country, and certain materials are restricted by international rules. Specialist fine-art shippers handle packing, customs and insurance for high-value pieces.
The calendar
London’s major sales cluster around Frieze week in October and in the spring and summer seasons; Paris has a strong calendar of design and decorative arts sales; and Geneva’s November sales are central to the watch and jewellery market.
Frequently asked questions
What is the buyer’s premium?
A percentage added to the hammer price by the auction house, usually on a sliding scale, together with any applicable taxes.
Can I bid without attending the sale?
Yes. You can bid by telephone, online or by leaving an absentee bid, once you have registered.
Do I need an export licence for art bought at auction?
Important cultural objects may require an export licence; the auction house and specialist shippers can advise on each lot.